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Culture Advisory Board <br />Meeting Minutes - November 20, 2024 <br />1. Call to Order <br />2. Roll Call <br />• John- here <br />• Roger - here <br />• JR - here <br />• Reina - here <br />• Iris - here <br />• Sharon - here <br />• Mohamed - here <br />• Sara - Here <br />3. Approval of November 2024 agenda <br />- All approved. All passes <br />4. Approval of October 2024 minutes <br />- All approved. All in favor. <br />5. Public Comments <br />6. Vanessa Zarate Economic Vitality manager — 15 minutes <br />• Has been with the city since January 2024 <br />o Certified Economic Developer <br />• What is it? <br />o Help build and support our local businesses <br />o Attract new businesses. Job training (upskill) <br />o Quality of life enhancement <br />o Relationship building - Trust and here to help businesses. <br />o Marketing, promotion and Support <br />• How do we do that? <br />o Business Attraction - recruit businesses across the board <br />o Business Retention and Expansion- Activities to remain successful <br />o Business Programs and resources <br />o Business Support and Connections <br />o Partner Support and Collaboration <br />o Incentives and Financing Resources <br />o Data Analytics, Promotion and Marketing - What people are spending, <br />employment and projections. Business biggest cheerleaders. <br />