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Preliminary Internal Review Draft <br />Economic Vibrancy Focus Areas <br />Supportive Business Environment Goals (SB) <br />This Goal includes Strategies to support the growth and sustainability of new and emerging <br />businesses downtown and in community oriented commercial districts including McCaslin and South <br />Boulder Road. <br />SB.1. Foster vibrancy in key service areas by attracting a mix of businesses, activating public spaces, <br />encouraging pedestrian -friendly streets, and supporting redevelopment catalysts. <br />SB.2. Support Local Businesses Formation and Expansion of small and local businesses to diversify and <br />strengthen the community's economy. <br />SB.3. Promote infill development Downtown, along McCaslin Boulevard, and S. Boulder Road to reduce <br />infrastructure costs, congestion, and encourage a sense of place. <br />Placemaking and Public Realm Goals (PP) <br />Design and enhance communal spaces to be vibrant, accessible, and attractive areas for people to <br />engage in community life and to support local business vibrancy by bringing people to shop, eat, and <br />play in core commercial and mixed -use area. <br />PP.1. Implement compelling Main Street enhancements to create a vibrant and engaging Downtown hub. <br />PP.2. Enhance entertainment and gathering spaces to enrich community life and provide dynamic <br />destinations for residents and visitors. <br />Community Heritage Goals (CH ) <br />Protect and promote cultural landmarks, historic sites, and preserve a sense of identity in <br />neighborhoods through contextual building design. <br />CH.1. Protect and celebrate the unique character, history, and heritage of the community, maintaining its <br />identity while allowing for thoughtful growth and change. <br />CH.2. Provide opportunities for enrichment through arts, culture, and community events that foster <br />connection, creativity, and a vibrant social fabric. <br />CH.3. Develop a unified signage and wayfinding program throughout Louisville to improve navigation <br />and promote community identity. <br />Executive Summary 111 <br />