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Heritage Tourism: <br />Heritage tourists are defined as travelers that incorporate at least one visit to a historic <br />site or landmark, or visitors whose primary reason for traveling is to visit historic places. <br />Those tourists made 4.6 million trips to Colorado in 1999. In that year alone, those trips <br />generated a total of $3.1 billion for the state economy. It should be noted that heritage <br />tourists typically spend more and stay longer than other types of tourists. <br />Rural Preservation: <br />By promoting reinvestment and revitalization of existing resources, historic preservation <br />can help counter the effects of both sprawl and disinvestment. The economic benefits of <br />rural preservation were difficult to quantify, so no dollar amounts were measured. <br />However, it is clear that the benefits of programs like the Certified Local Governments <br />program, the National Trust for Historic Preservation's Main Street program, and the <br />National Trust's Barn Again! program provide valuable preservation assistance to rural <br />communities. <br />The study uncovered great news for individual historic property owners and communities. <br />Finally, the myth that historic designation decreases property values and supports gentrification <br />is put to rest! <br />Property Values: <br />The study found that residential property values in historically designated areas increased <br />or stayed the same as those values in nearby, undesignated areas. None of the case study <br />areas showed any decrease in property values after historic designation. <br />Affordable Housing: <br />Additionally, though some critics of historic preservation worry that preservation can <br />lead to gentrification of an area by pricing out low- and moderate income households, the <br />study found that the proportion of those residents remained high in historic areas. In fact, <br />historic districts comprise some of Colorado's most economically diverse neighborhoods, <br />making them interesting, pleasant, and valuable places to live. <br />Financial Incentives for Preservation: <br />Several financial incentives exist for buildings with historic designation. Depending upon <br />the level of designation -- local, state, or national level -- a designated building may be <br />eligible for tax credits, grants, or special loans. Call SHF Technical Advisors at 303 -866- <br />2825 for more information. <br />For the full story, obtain a copy of the study by visiting www.cohf.org or calling the Office of <br />Archaeology and Historic Preservation at 303 - 866 -3395. <br />4 <br />