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<br />service performed in connection therewith, excluding, however, such articles <br /> <br />as are otherwise exempted. The sales price is the gross value of all the <br /> <br />materials, labor, service, and the profit thereon, included in the price <br /> <br />charged to the user or consumer. <br /> <br /> <br />SECTION 3. LICENSES MANDATORY FOR RETAIL SELLERS: RENEWAL. <br /> <br /> <br />3-1. It shall be unlawful for any person to engage in the business <br /> <br /> <br />of selling at retail, as the same is defined in this ordinance, on and after <br /> <br /> <br />January 1, 1967 without first having obtained a license therefor, which <br /> <br />license shall be granted and issued by the Treasurer and shall be in force <br /> <br />and effect until revoked. <br /> <br />3-2. Application; Content. Such license shall be granted only upon <br /> <br />application stating the name and address of the person desiring such license, <br /> <br />the name of such business and the locations including the street number of <br /> <br />such business or businesses and such other facts as may be required. <br /> <br />SECTION 4. FORM OF LICENSE; LICENSE NON-TRANSFERABLE. <br /> <br />Each license shall be numbered and shall show the name, residence, and <br /> <br /> <br />place and character of business of the licensee and shall be posted in a <br /> <br /> <br />conspicuous place in the place of business for which it is issued. No license <br /> <br />shall be transferable. <br />SECTION 5. SALE AT RETAIL WITHOUT LICENSE. <br /> <br />Any person engaged in the business of selling at retail in the City <br /> <br />without having secured a license therefor, except as specifically provided <br /> <br />herein, shall be guilty of a violation of this ordinance and shall be punished <br /> <br />accordingly. <br /> <br />- 5 - <br />