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PAGE FOUR <br />SUBJECT: DISCUSSION — BUSINESS ASSISTANCE PROGRAM <br />DATE: FEBRUARY 13, 2012 <br />Closing Thoughts <br />There will always be healthy debate on whether incentives are necessary, effective, and /or <br />good for a community in the long term. But whether you agree with incentive programs or not, <br />they are a fact of life today in this competitive environment. Our neighbors are offering them, <br />and they are an expected part of any city's economic development activities. If it is any <br />comfort, site selectors tell us (and our own experience backs this up) that the maximum <br />amount of incentive offered is rarely paid. Often a modest incentive together with <br />extraordinary service will be viewed as the best package. We need to be sure there is one <br />message coming out of City Hall: that we support businesses, new and existing. Other non - <br />monetary forms of support that can be influential in a business's location decision are the <br />ready provision of information, a team mentality among City Hall staff, the ability to network <br />and make profitable business connections, a good selection of physical sites, referrals for <br />business advice, the ability to issue private activity bonds, and the city's plans for the <br />extension of infrastructure (streets, trails, utilities, etc.). <br />For the Council's information, here is the link to the program information we display on the <br />website for applicants: http:// www. louisvillecolorado .biz/businessassistance.htm <br />FISCAL IMPACT: <br />Because all financial assistance under the program is a rebate of taxes and fees paid, the city <br />has no annual budgeted amount for the program and incentives are intended to be offset by <br />the additional revenue resulting from business retentions, expansions or relocations that <br />happen in Louisville. <br />RECOMMENDATION: <br />Discuss the program and its effectiveness in Louisville. <br />ATTACHMENTS: <br />• BAP Summary <br />20 <br />