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Pricing Objective Rankings <br />Louisville Rate Study Task Force <br />14 <br />Pricing Objective Total Average Rank <br />Growth pays for itself 32 4.57 1 <br />Cost of service equity 31 4.43 2 <br />Water conservation 30 4.29 3 <br />Environmental enhancements 26 3.71 4 <br />Customer acceptance 23 3.29 5 <br />Customer impact 21 3.00 6 <br />Fixed income / affordability 20 2.86 7 <br />Revenue stability 19 2.71 8 <br />Administrative ease 18 2.57 9 <br />Peak usage reduction 17 2.43 10 <br />Large volume customers 12 1.71 11