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Service Identity <br />•Branding <br />•Workshops with local <br />stakeholders underway to name <br />the BRT service and determine <br />brand application <br />•Vehicles <br />•Workshops underway with local <br />stakeholders to determine BRT <br />vehicle characteristics <br />•Vehicles will be branded <br />21 <br />Improved Customer Interface <br />•Hi-tech improvements to enhance customer experience <br />–Real time bus arrival information <br />–On-board/station Wi-Fi <br />Intelligent Transportation System (ITS)/ Next Bus Info <br />Los Angeles <br />22 <br />Broomfield Park-n-Ride—opened 2010 <br />19 <br />11 <br />