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The "Golden Circle: WHY - HOW - WHAT." <br />Every single company and organization on the planet <br />knows WHAT they do. They are easily able to describe <br />their products and services. <br />Some companies are able to explain HOW they are <br />different their unique selling position. <br />Few companies are able to clearly articulate WHY. <br />He concluded that the most successful companies <br />communicate from the inside out. All other companies <br />communicate from the outside in. <br />People don't buy WHAT you do; they buy WHY you do it. <br />©2014, Golf Convergence, Inc. <br />8 <br />