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Theoretical Foundation <br />The Theory of Planned Behavior has often been applied <br />to human dimensions of natural resource science <br />Both theory and previous research suggest that attitudes <br />influence behavior, and one's attitude can guide actions <br />TPB was used for orientation purposes for this study but <br />the theory was directly tested by this research <br />Hypothesis <br />We hypothesized that future Leave No Trace <br />behavioral intent would be influenced by: <br />Attitudes <br />> Perceived effectiveness <br />> Perceived difficulty <br />Self-described knowledge of Lease No Trace <br />5/5/2014 <br />Theoretical Foundation <br />Altitude re: the Behavior <br />Subjective Norms <br />Perceived Behavioral <br />Control <br />Eehavicral <br />_Intention <br />Eehavior <br />? rosy- ar Planned Befsavior) adapted from Ajren, 1991) <br />Rocky Mountain National Park <br />Northern Colorado <br />• Annual visitation - 3.2 million <br />• 266,000 acre park <br />• Designated Wilderness <br />• Heavy day /Frontcountry -use <br />• Robust visitor education <br />• <br />fir <br />6 <br />