Public Outreach Task Force Agenda and Packet 2014 07 28

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I. COMMUNICATION DIVISION VISION: The Division will support city departments in their efforts to inform the community about council and organizational priorities and to deliver accurate and timely emergency public information during times of disaster or crisis through well - trained professionals who will leverage current and emerging communication platforms including: web - based, social media, broadcast and traditional media relations. 2013 -2018 Communication Plan Purpose: • To guide the City of Boulder's Communication Division in supporting organization and council priorities. • To integrate and coordinate communications among all city departments and divisions • To maximize trust with residents and businesses • To promote the organization's vision and values • To promote the organizational reputation as one of innovative, leading edge, helpful, collaborative and transparent. • To maximize the city's communication effectiveness by coordinating messages across a variety of existing and developing platforms. Objectives & Outcomes: • To cultivate and encourage public participation in city government • To create a coordinated, one - Boulder approach to the communications process that ensures efficient, effective, responsive and consistent city communications • To position the City of Boulder's communication platforms and tools as the most accurate source for city government information • To engage and inform the community about city programs, services and council decisions effectively and efficiently • To build capacity among city staff to communicate with internal and external audiences • To reinforce and support organizational strategies and critical thinking in communicating about city projects and initiatives 3