City Council Agenda and Packet 2015 09 21 BUDGET

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Citv im Louisville Parks & Recreation MEMORANDUM TO: FROM: DATE: SUBJECT: Malcolm Fleming and Heather Balser Joe Stevens, Director of Parks and Recreation Kathy Martin, Superintendent of Recreation and Senior Services September 14, 2015 Daily Fees and Resident Discounts In order to maintain market share and remain competitive with other municipal recreation centers and private facilities, including the newly opened Lakeshore Health Club, in 2006 a new fee structure was implemented in order to retain customers, facilitate a more harmonious customer relations atmosphere for guests and staff, and to address a two -year decline in daily admissions. Daily Admission fees are for a one day paid admission for facility usage, and the resident and non - resident fee for both became $5.00. In 2010, the Daily Admission fee was increased $1.00 for all age groups. The 10 and 20 Visit Passes are a commitment to a block of visits, thus the discounted rate, and the fees are based off of Daily Admission fees. The cost per visit by purchasing either multi -visit pass is currently $4.50 per visit regardless of where the guest resides. What is proposed for 2016 is a $2.00 discount for residents. The new proposed fee structure would be: DAILY ADMISSION RESIDENT DISCOUNTS Daily Fee Resident Discount Youth Adult Senior 20 VISIT PASS Youth Adult Senior $6.00 $8.00 $6.00 Daily Fee $100 / $5.00 $140/ $7.00 $100 / $5.00 $4.00 $6.00 $4.00 Resident Discount $50 / $2.50 $90 / $4.50 $50 / $2.50 The 10 Visit fees would be based on the above single visit fee, times 10 visits (i.e. $25 for a youth 10 Visit Pass. The monthly fees would remain the same, as those passes already charge a non- resident fee. In 2014 the RecreationiSenior Center ended the year with a visit history percentage of 74.85% Residents and 25.15% Non - Residents of all combined passes. Often the City gets requests for a military discount, and a flat 10% discount could be offered on any pass type if approval is given to add this additional rate. Current fees offer a corporate discount on a monthly pass for guests that work for a business in Louisville but reside outside of the city limits That discount is $5.00 off the non- resident fee for a monthly pass. 41