Recreation/Senior Center and Aquatic Center Expansion Task Force Agenda and Packet 2016 01 27

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Louisville Recreation Center Redesign Survey SUMMARY OF SURVEY METHODOLOGY The purpose of this study is to gather public feedback on current and potential future City of Louisville recreational facilities with a particular emphasis on the Louisville Recreation Center. This survey research is designed to guide the Louisville Recreation Center and key stakeholders in improving and expanding existing recreation facilities and potentially adding new facilities. The survey will be conducted using two primary methods: • An online, Invitation -only survey via a postcard mailing notification to a random sample of 3,000 households within the City. Distribution will occur based on a process that is designed to randomize households receiving the survey, and therefore to allow statistically valid analyses, and • An "Open -link" online survey for members of the public who are not part of the Invitation sample, distributed by publicizing a web site that does not require passwords or other authorization. The online Invitation survey will invite up to two members of a household to participate in the survey, and it will provide two passwords to permit the responses to be limited to invited households. It will also note that a paper survey is available if the invited household prefers not to respond online. The Open -link survey will be promoted approximately ten days after the Invitation sample mailing is received, to minimize overlap between the two groups of respondents. A second open link survey may also be emailed out using Louisville Recreation Center mailing lists (or other lists that the City may have available), to allow a more insightful understanding of current facility users based on age cohort and other demographic characteristics. These lists would be tracked individually by using unique addresses to enter the survey. The analysis presented throughout the written report to be delivered by the consultant team will primarily focus on responses from the statistically -valid Invitation sample. However, Open link responses will be additionally analyzed and discussed. The primary list source used for the Invitation sample mailing will be a third party list purchased from Melissa Data Corp., a leading provider of data with emphasis on U.S., Canadian, and international address and phone verification as well as postal software. Use of the Melissa Data list also includes renters in the sample who are frequently missed in other list sources such as utility billing or assessor lists. The post card to be mailed is depicted below: RRC Associates, Inc. 1 9