Business Retention and Development Committee Minutes 2007 04 02

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City Council Business Retention & Development Committee Meeting Minutes April 2, 2007 Page 2 of 3 be running the program entirely. He asked if a different kind of marketing approach could accomplish the same thing for less money. Hogan noted that other communities have done large scale marketing campaigns. The result has generally been to create a great deal of good will among the business community, more than to generate new sales tax revenue for the City. Members discussed the possible alternatives or adaptations to the gift card program. They included: 1. Ask the Chamber of Commerce and Downtown Business Associati funds for the program; 2. Do our own Shop Louisville Marketing campaign with a portion of the fu g; 3. Start with a Shop Louisville Campaign and then lead into th Gift Card Pr ram; 4. Do nothing. Lathrop noted he felt the gift card program was one really tangible wa or businesses to feel the effects or and support of the program. Members decided to forward the options to City Council for roader discussion and decision at the City Council meeting on April 17. COMMUNICATION WITH TH USINESS COMMUNITY Hogan discussed her desire to identify a sm people representing of the business community that could be used by B a sounding board for ideas or programs that would affect the business community. The subcommittee that worked on the business congress ideas will meet to determine how best to identify some bus.iness owners for the task. REVIEW 0 ARTER WORK PLAN OBJECTIVES Hogan went over s year. She highlig of the goals for the Committee for the second quarter of the Business Retention Visits and the ICSC visit. Balser noted the ne the Committee to begin work on its budget request for 2008. Hog will bring some oject ideas to the Committee in May to help determine a budget req e City Council to consider as it begins the 2008 budget process. WEBSITE Muth reported that there are still difficulties with getting our files from ccintellect for the site. We hope to have it resolved soon. Hogan and Balser will speak with ccintellect in hopes of getting the process moving. OFFICE ROUND TABLE UPDATE - APRIL 5 Hogan gave an update on the panel members for the April 5 roundtable discussion.