City Council Minutes 2016 04 05 - Laserfiche WebLink

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City Council Meeting Minutes April 5, 2016: Page 4 of 18 Mayor Pro Tem Lipton noted the Task force has been working hard along with the consultant team. The Task Force wants to provide periodic updates to City Council beginning with this presentation. Parks and Recreation Director Stevens outlined the three parts of the Council Communication; the review of the survey results, the programmatic element derived with the help of the citizen task force and the tax implications. He introduced two members of the consulting team from Sink Comb Dethlefs (SCD), Hillary Andren -Wise and Chris Kastelic. He noted members of the Task Force were in attendance. Chris Kastelic noted he would be presenting survey results for Council consideration. Introduction - The purpose of this study was to gather statistically valid public feedback on the Louisville Recreation /Senior Center and Memory Square swimming pool. This survey research effort and subsequent analysis were designed to assist the City of Louisville and Sink Combs Dethlefs in creating an architectural plan to renovate, improve, and expand existing recreational facilities and services. Methodology — 3 primary methods used to conduct survey; 1. Online, invitation only web survey 2. Online, open -link public survey 3. Online, open link survey emailed to the rec center's member contact list Paper surveys were also available upon request. List purchased for invitation sample mailing and 4000 surveys mailed out to a random sample of Louisville residents in February 2016. - 690 responses — 15% (up from the projected 10 %) — with about 3.7% margin of error. Demographic Profile = closely resembles the make -up of the City - Relatively even gender split - Fairly affluent (66% earn $100,000 per year) Household Profile — Half of the respondents live in households with children (51 %) and roughly 1/a are empty nesters (27 %) Weekly Usage of Facilities - Only 19% of respondents do not use the rec center at all, but there are major differences in the reported use of facilities (i.e., weights /cardio vs. Senior Center) - Top amenities used: weights /cardio, indoor track, lap swimming Rec Center Usage Preferences — Crowding, lack of facilities, amenities, and poor equipment topped the list of reasons why people aren't using the rec center.