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EXECUTIVE SUMMARY OF RECOMMENDED GOALS <br />The Business Plan recommends that the Louisville Historical Museum undertake pre - facility capacity <br />development to achieve a level of "best practices" in historical museums, providing Louisville's archival <br />home and curatorial expertise to care for and interpret the City's heritage and history, while also <br />providing enhanced public value by: <br />o Serving as Louisville's heritage visitor center, the official first stop for visitors seeking to <br />understand the community and its rich history. <br />o Becoming a life -long educational center for learning about Louisville's history and <br />Colorado history, for children and adults; on -site and in Louisville schools and through <br />community outreach. <br />o Being a sought -after visitor destination, especially during peak tourism months, <br />attracting visitors to Louisville with diverse exhibits, living history demonstrations and <br />programs, thus enhancing the downtown economy. <br />These three complementary functions, added to the existing archival and curatorial functions, will <br />contribute to Louisville economically and in quality of life. Based on benchmarks (see Addendum E), the <br />consultant estimates the Museum will attract 15,000 visitors a year to downtowns; of these, an <br />estimated 10,000 will be out of town or regional visitors. This assumes longer hours and operation of a <br />visitor center at the Museum. Given that heritage and history visitors stay in a community longer than a <br />typical visitor and expend significantly more off -site than within a museum, their impact on downtown <br />will be immediately noticeable2. <br />s See comparisons analysis addendum. Visitors include rentals, school groups and camps, and programs, including <br />participation in community events in which the Museum offers visitor programming; as well as visitor center <br />functions. <br />2 According to the National Trust for Historic Preservation, heritage /history tourists spend 26% for admissions; 24% <br />on food and drink, 18% on retail; 11% on entertainment (only if included /available); 17% on lodging; and 15% on <br />transportation and other spending. <br />loa <br />Page 1 2 Louisville Historical Museum Business Plan Recommendations <br />