Recreation/Senior Center and Aquatic Center Expansion Task Force Agenda and Packet 2016 05 07 SUB

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Birthday Parties Market analysis for the birthday party venue indicates an opportunity to generate additional revenue in this area by providing a host. This suggested pricing includes room setup /cleanup and a host in the room. It does not include provision of cake, party supplies or supervision outside of the party room, and given parental concern with nutrition and allergy related food substances, this may be an area worth avoiding. Rentals are reflected in existing operations only, and thus are not reflected as additional revenue at this time. A recommended rental rate fee increase is noted below in Table 7 below. Table 7: Recommended Party Package and Room Rental Rates Venue Current Current Non - Resident - nt ecommended Recommended Resident Non nt Group (up to 10 children; add on pricing for additional) $60.00 $80.00 $80.00 $100.00 Vending Vending operations are expected to continue to be handled through contracted services and therefore only include a net revenue figure. Vending is shown in existing operations only. Advertisement and Sponsorship Revenue Revenues from advertisement and sponsorships are not included in the pro -forma but should be considered as an opportunity to increase revenues. Any advertising or sponsorship opportunities must be scrutinized to assure they meet the mission of the Recreation & Senior Services Division. C. Operational Budget and Pro -forma Admissions (see Admissions page) • Hours of operation match current hours. • Fee structure matches current structure. However, offering monthly debit for monthly pass equates to an annual pass. This pricing structure should be considered as an annual pass option. • Moderate fee increases are recommended. See chart below and attached for comparisons. • Admissions are calculated at overall 68% resident and 32% non - resident. • At this time, additional revenue from existing admissions paying an increased rate for existing admissions has not been included. Aquatics (see Aquatics — programming and Aquatics — Lifeguards pages) • Aquatic programs offer the most opportunity for specialty programs in warmer water and in leisure admissions. It is estimated that the leisure pool may not be open the entire time that the pool is open, allowing for swim and water related lessons outside of leisure swimming. • Additional swim lessons offer the most potential during the busiest seasons and are thus calculated at 2lweeks of lessons. • Aquatic /Swim Lesson Instructors are calculated at $11.50 per hour; private lessons at $18 per hour. • Lifeguards are proposed in addition to current staffing. • Lifeguard salaries are calculated at $11.50 per hour. • Lifeguard /pool access is calculated at 50 weeks per year to allow for holidays and maintenance. 20 Recreation & Senior Center Expansion Feasibility Study 21