Recreation/Senior Center and Aquatic Center Expansion Task Force Agenda and Packet 2016 05 25 SUB

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Admissions Revenue Revenue forecasts include current estimates of anticipated drop -in fees, punch card and pass sales, and rentals, around anticipated scheduled programming related to fitness and aquatics. This takes into consideration program and facility components as well as multiple admissions and age discounts options. The revenue categories for the expansion include: • Daily admissions, punch cards, and passes • Aquatics lessons and programs • Fitness /wellness /aerobic programs • Rental opportunities Revenue forecasts are based on existing and proposed space components included in the facility, anticipated demographics of the local service area, and comparisons to other facilities in surrounding communities that may or may not be similar. Actual figures will vary based on the final design and allocation of facility spaces, the market at the time of opening, adopted facility operating philosophy, the aggressiveness of fees and use policies implemented, and the type of marketing effort undertaken to attract potential users to the facility. Initial revenue goals may be exceeded but will require an ongoing effective marketing approach in order to meet annual goals. Some leveling off is common. Proposed Fees The proposed fee structure, as suggested below reflects preliminary figures that correspond to the operational budget and cost recovery goals for the center. In this pro -forma daily, punch card (10 and 20 punch), and monthly fees include admission to the facility for cardio /fitness, stretching and weight use, and lap or open swim in the lap and leisure pool. Table 5 below lists current fees compared to fees to be considered. If the below fees were to be implemented at current admission quantity, a 16% increase in current revenue could be realized; this is in addition to additional admission revenue. 14 Recreation & Senior Center Expansion Feasibility Study