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Contents <br />I. Introduction 3 <br />A. Study Purpose 3 <br />B. Current Amenities 3 <br />II. Community Engagement 4 <br />B. Random Statistical Survey 5 <br />III. Needs Assessment 5 <br />A. Demographic Profile and Trends 5 <br />Demographic Analysis 5 <br />Population Projections 5 <br />Population Age Distribution 6 <br />B. Relevant Trends 6 <br />Demographic Trends Influencing Recreation Programming 6 <br />Youth 7 <br />Programming 7 <br />III. Market Conditions Analysis 8 <br />Target Market and Current Use 8 <br />Market Conditions 8 <br />Comparisons with Similar Facilities in Other Communities 9 <br />New Facility Development Activity 11 <br />Advertising 11 <br />IV. Financial Analysis 11 <br />A. Facility Concepts 11 <br />B. Assumptions 11 <br />Hours of Operation 12 <br />Personnel Services 12 <br />Maintenance Coverage 13 <br />Supplies 13 <br />Services 13 <br />Capital Renovation Allocation 13 <br />Admissions Revenue 14 <br />Proposed Fees 14 <br />Fitness 15 <br />Aquatics 16 <br />Cost Recovery 16 <br />Rentals 16 <br />Birthday Parties 17 <br />Vending 17 <br />Advertisement and Sponsorship Revenue 17 <br />C. Operational Budget and Pro -forma 18 <br />Admissions (see Admissions page) 18 <br />Aquatics (see Aquatics — programming and Aquatics — Lifeguards pages) 18 <br />Fitness (see Fitness page) 18 <br />Programs 18 <br />Rentals (including birthday party packages) 18 <br />Budget Overview 19 <br />D. Projected Five Year Pro -forma 20 <br />E. Financial Analysis and Potential Funding Sources 20 <br />2 <br />Recreation & Senior Center Expansion Feasibility Study <br />