City Council Agenda and Packet 2016 06 07 SP

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Louisville, Colorado • Louisville Recreation Center Tax Survey • 2016 those who had children, renters, those under the age of 55 and those who had higher household incomes. • A majority of Louisville residents (54 %) reported they would be much or a little more likely to vote in favor of a property tax increase when they were informed of the possible amenities, such as family locker rooms, a new leisure pool and a new spinning studio, which would be included in the expansion. • Louisville voters who were much or a little more likely to vote for the expansion of the recreation center after hearing about the potential amenities were also more likely to have used the recreation center or Memory Square Pool than those who were less likely to vote in favor of the expansion. • When informed about the expiration of the Library bond and the subsequent reduction in their property taxes in 2018, about two - thirds of respondents indicated this knowledge made them much or slightly more likely to vote in favor of the tax increases for expanding the recreation center. For about 20% of respondents, it would make no difference in their level of support for the measure. Louisville voters would be open to funding the recreation center expansion with either a sales tax or property tax. • About one - quarter of voters would "strongly" support a sales tax for the maintenance and operations costs of an expanded recreation center while about 2 in 10 would "strongly" oppose a sales tax. However, 4 in 10 "somewhat" supported using a sales tax while only 2 in 10 "somewhat" opposed it. Overall, 64% of voters supported the sales tax increase. • Similarly, close to 6 in 10 supported a property tax for the maintenance and operations of the recreation center, but 2 in 10 strongly opposed a property tax increase for these costs. • Over half of Louisville voters indicated they would be very or somewhat likely to vote in favor of either a property /sales tax combination or two property taxes to fund and maintain an expanded recreation center. • Compared to other voters, younger voters, those who had children under 18 in the household, voters who had lived in Louisville 15 years or less and those who rented their residences were more likely to strongly or somewhat support either a sales tax or property tax increase to fund the cost of maintenance and operations for an expanded recreation center. These residents also were more likely to vote in favor of passing both the property tax increase for the construction at the recreation center and either a property tax or sales tax increase for the maintenance and operation of the facility. Residents would prefer to have a property and sales tax increase and continue the Historic Preservation Sales tax • Regarding the tax increases for the expansion of the recreation center, about 6 in 10 voters would vote for a property and sales tax increase, while about 4 in 10 would vote for two property tax increases. 2 6 Prepared by National Research Center, Inc.