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City of Louisville Citizen Survey <br />June 2016 <br />Survey Background <br />Survey Purpose <br />The Louisville Citizen Survey gives residents the opportunity to rate their satisfaction with the quality of life in <br />the city, the community's amenities and satisfaction with local government. The survey gathers community - <br />wide feedback on what is working well and what is not and helps map out residents priorities for community <br />planning and resource allocation. It serves as a consumer report card for Louisville; providing a check -in with <br />residents to make sure the City policies and services are on course. <br />This is the fourth time National Research Center, Inc. (NRC) conducted the Louisville Citizen Survey and the <br />seventh iteration in a series of citizen survey projects completed by the City of Louisville since 1990. <br />Survey Methods <br />The Louisville Citizen Survey was administered by mail beginning in March 2016 to 2,000 randomly selected <br />households within the City of Louisville. Each household received three mailings. Completed surveys were <br />collected over the following seven weeks. The first mailing was a prenotification postcard announcing the <br />upcoming survey. Over the following two weeks, two survey mailings were sent to residents; each contained a <br />letter from the Mayor inviting the household to participate in the 2016 Louisville Citizen Survey, a five -page <br />questionnaire and a pre- addressed, postage -paid return envelope. The survey instrument itself appears in <br />Appendix F: Survey Instrument. <br />Of those households receiving the survey, 790 residents responded to the questionnaire either by mail or <br />Web, giving a response rate of 40 %. Survey results were weighted so that the characteristics of gender, age, <br />tenure (rent versus own), housing unit type (attached versus detached) and Ward were represented in the <br />proportions reflective of the entire city. (For more information see Appendix E: Survey Methodology.) <br />Understanding the Results <br />Precision of Estimates <br />It is customary to describe the precision of estimates made from surveys by a "level of confidence" (or margin <br />of error). The 95% confidence level for this survey is generally no greater than plus or minus three percentage <br />points around any given percent reported for all respondents (790 completed surveys). <br />"Don't Know" Responses and Rounding <br />On many of the questions in the survey, respondents gave an answer of "don't know." The proportion of <br />respondents giving this reply is shown in the full set of responses included in Appendix A: Complete Set of <br />Frequencies and is discussed in the body of this report if it is 30% or greater. However, these responses have <br />been removed from the analyses presented in the body of the report, unless otherwise indicated. In other <br />words, the majority of the tables and graphs in the body of the report display the responses from respondents <br />who had an opinion about a specific item. <br />When a table for a question that permitted only a single response does not total to exactly 100 %, it is due to <br />the customary practice of rounding percentages to the nearest whole number. <br />Comparing to Past Years <br />Because this survey was the seventh in a series of citizen surveys, the 2016 results are presented along with <br />past ratings when available. Differences between 2016 and 2012 can be considered "statistically significant" if <br />they are greater than five percentage points. Trend data for Louisville represent important comparisons and <br />Report of Results <br />4 <br />Prepared by National Research Center, Inc. <br />