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it's SilverSneakers, a freestyle low-impact cardio class, or water aerobics, more and more people are <br /> realizing the many benefits of staying active throughout life. According to the National Sporting Goods <br /> Association, popular senior programming trends also include hiking, birding, and swimming. <br /> III. MARKET CONDITIONS ANALYSIS <br /> Target Market and Current Use <br /> The City of Louisville's target market for this facility renovation/expansion is residents of Louisville and <br /> employees of businesses located in Louisville. <br /> Admissions <br /> Total visits of paying users to the existing facility through admission fees in 2015 was 286,966. <br /> • 195,420 visits using annual and monthly passes,with 91% being residents of the city and 9% <br /> non-residents. <br /> • 71,691 visits using punch cards, resident use is a smaller percentage at 76%for 20 punch cards <br /> and 62%for 10 punch cards. <br /> • 19,855 were daily admissions. Daily admission was the same for Resident and Non-Residents <br /> from 2006-2015. In January of 2016 Non-Resident daily admission fees were increased to match <br /> the increase of fees for Non-Resident punchcards. <br /> Programs <br /> Participation in programs (requires pre-registration in most cases) city-wide is 83% residents with 17% <br /> non-resident. Over 25,000 adults and youth enroll in these programs year round. Louisville currently <br /> offers a broad spectrum of programs for various ages and interests: <br /> • Special events <br /> • Aquatics—multiple lesson levels including adult <br /> • Water aerobics <br /> • Diverse senior programs <br /> • Diverse youth programs <br /> • Youth athletics <br /> • Adult athletics <br /> • Group fitness classes <br /> • Specialized fitness classes <br /> • Summer camp <br /> In forecasting program revenue potential,these current programs and participation, along with the <br /> potential to grow with additional dedicated space, are considered. <br /> Market Conditions <br /> Other general market conditions supporting development of additional public facilities include: <br /> • Trends toward more active adult and multigenerational use; programs for that use are available <br /> more likely at public facilities. <br /> • General sales tax revenues will continue providing funds to construct and operate facilities that <br /> respond to growth pressure. <br /> City of Louisville,Colorado 9 <br /> 13 <br />