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Contents <br /> I. Introduction 4 <br /> A. Study Purpose 4 <br /> B. Current Amenities 4 <br /> II. Community Engagement 5 <br /> B. Random Statistical Survey 6 <br /> III. Needs Assessment 6 <br /> A. Demographic Profile and Trends 6 <br /> Demographic Analysis 6 <br /> Population Projections 6 <br /> Population Age Distribution 7 <br /> B. Relevant Trends 7 <br /> Demographic Trends Influencing Recreation Programming 7 <br /> Youth 8 <br /> Programming 8 <br /> III. Market Conditions Analysis 9 <br /> Target Market and Current Use 9 <br /> Market Conditions 9 <br /> Comparisons with Similar Facilities in Other Communities 10 <br /> New Facility Development Activity 12 <br /> Advertising 12 <br /> IV. Financial Analysis 12 <br /> A. Facility Concepts 12 <br /> B. Assumptions 12 <br /> Hours of Operation 13 <br /> Personnel Services 13 <br /> Maintenance Coverage 14 <br /> Supplies 14 <br /> Services 14 <br /> Capital Renovation Allocation 14 <br /> Admissions Revenue 15 <br /> Proposed Fees 15 <br /> Fitness 16 <br /> Aquatics 17 <br /> Cost Recovery 17 <br /> Rentals 17 <br /> Birthday Parties 19 <br /> Vending 19 <br /> Advertisement and Sponsorship Revenue 19 <br /> C. Operational Budget and Pro-forma 20 <br /> Admissions (see Admissions page) 20 <br /> Aquatics (see Aquatics—programming and Aquatics—Lifeguards pages) 20 <br /> Fitness (see Fitness page) 20 <br /> Programs 20 <br /> Rentals (including birthday party packages) 20 <br /> Budget Overview 21 <br /> D. Projected Five Year Pro-forma 22 <br /> E. Financial Analysis and Potential Funding Sources 22 <br /> 2 Recreation&Senior Center Expansion Feasibility Study <br /> 6 <br />