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SUBJECT: <br />DATE: <br />2016 STREET FAIRE SEASON UPDATE <br />SEPTEMBER 13, 2016 <br />PAGE3OF4 <br />Overall, revenues just barely exceeded costs for the 2016 season. No payment from <br />the City to DBA was required. <br />The Reasons <br />The first couple of events (March 4th Marching Band and Hot Buttered Rum) missed <br />expectations and the Committee felt it was reflective of the lack of publicity and residue <br />from the end of the 2015 Street Faire season when there were misperceptions that it <br />would be the last year of the Street Faire. <br />Each night had decent weather and there were no rain outs. However, three of the <br />nights had afternoon showers which may have dampened attendance, but overall the <br />weather held out well. Having 7 good weather nights may have saved the season from <br />turning a loss from operations. <br />2016 was the first year that the series didn't have a large signature band on the slate of <br />acts. The Committee felt this didn't help to promote the series and reduced the allure of <br />the Street Faire season. <br />Proposed Changes for 2016 <br />Reviewing the results and the perceived reasons for the results, the Street Faire <br />Committee recommends a few changes for 2017. They are: <br />1. Increase the number of nights to 8. <br />a. Given the input that several residents commenting they didn't know the <br />Street Faire was happening this year, having good weather every night <br />was a blessing. Had there been one rain out, revenues would have been <br />significantly affected and a 7 -night season doesn't afford enough chance <br />to recoup a significantly bad night, should it occur. <br />b. Attendees commented that the season was too short. This year and in the <br />past, the August nights have produced good revenue and increasing to 8 <br />would allow for a second August event. <br />2. Encouraging 1-2 nights be larger acts than in 2016. <br />a. Not having a large act on the docket meant the Street Faire Season <br />lacked a 'main event' allure that in previous years, has lifted the entire <br />season. Having a larger act will help in marketing and publicity for the <br />season. <br />COUNCIL COMMUNICATION <br />