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Develop and <br />Support <br />Collaborative <br />Advertising <br />Efforts <br />• <br />ARTISTS AND ORGANIZATIONAL NEEDS <br />Goal #3: Create a thriving community where creatives, art - <br />oriented businesses, and arts organizations are sustainable, <br />grow and thrive. <br />;mntut ication, <br />2lelworking and <br />Training Opportunities <br />MARKETING AND AUDIENCE DEVELOPMENT <br />Goal #4: Expand local and regional awareness of, and <br />participation in, cultural assets. <br />Determine <br />Strengths and <br />Weakness in <br />Current <br />Marketing Efforts <br />Develop a <br />Community -wide <br />Marketing <br />Program <br />Establish a Brand <br />for Arts in <br />Louisville <br />MARKETING AND <br />AUDIENCE <br />DEVELOPMENT <br />Community <br />Calendar of Arts <br />and Special Event <br />Activities <br />Develop Local and <br />Regional <br />Collaborative <br />Prog amming <br />12 <br />