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MARKETING AND AUDIENCE DEVELOPMENT <br />Goal #4: Expand local and regional awareness of, and <br />participation in, cultural assets. <br />Determine <br />Strengths and <br />Weakness in <br />Current <br />Marketing Efforts <br />Develop a <br />Community -wide <br />Marketing <br />Program <br />• <br />• <br />Develop and <br />Support <br />Collaborative <br />Advertising <br />Efforts <br />Establish a Brand <br />for Arts in <br />Louisville <br />MARKETING AND <br />AUDIENCE <br />DEVELOPMENT <br />Community <br />Calendar of Arts <br />and Special Event <br />Activities <br />• <br />Develop Local and <br />Regional <br />Collaborative <br />Programming <br />• <br />SPECIAL EVENTS <br />Goal #5: Support community special events hosted by <br />public and private organizations. <br />Recognize Role of <br />Cultural Events in <br />Creating Community <br />Support City—sponsored, <br />Large -Scale Community <br />Special Events <br />Identify Appropriate <br />Operational Support for <br />Large-scale Commuatt, <br />Events <br />Special <br />Events <br />Balance Residential <br />Needs with <br />Special Event Impact <br />• <br />Identity Means of <br />Promoting Louisville's <br />Community Attractions <br />iS <br />12 9 <br />