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City of Louisville Citizen S <br />August 2008 <br />Survey Background <br />Survey Purpose <br />The Louisville Citizen Survey serves as a consumer report card for Louisville by providing residents <br />the opportunity to rate their satisfaction with. the quality of life in the city, the community's <br />amenities and satisfaction with local government. The survey also permits residents an opportunity <br />to provide feedback to government on what is working well and what is not, and to communicate <br />their priorities for community planning and resource allocation. <br />This kind of survey gets at the key services that local government controls to create a quality <br />community. It is akin to private sector customer surveys that are used regularly by many <br />corporations to monitor where there are weaknesses in product or service delivery before customers <br />defect to competition or before other problems from dissatisfied customers arise. <br />This is the second time National Research Center, Inc. (NRC) conducted the Louisville Citizen <br />Survey and the fifth iteration in a series of citizen survey projects completed by the City of Louisville <br />since 1990. <br />Survey Methods <br />The Louisville Citizen Survey was administered by mail in May 2008 to 2,000 randomly selected <br />households within the City of Louisville. Each household received three mailings. Completed <br />surveys were collected over the following six weeks. The first mailing was a prenotification postcard <br />announcing the upcoming survey. Over the following two weeks, two survey mailings were sent to <br />residents; each contained a letter from the Mayor inviting the household to participate in the 2008 <br />Louisville Citizen Survey, afive-page questionnaire and self-mailing envelope. The survey <br />instrument itself appears in Appendix G: SuruEy Instrument. <br />Of those households receiving the survey, 976 residents responded to the mailed questionnaire, <br />giving a response rate of SO%. Surrey results were weighted so that the characteristics of gender, age <br />and tenure (rent versus own) were represented in the proportions reflective of the entire city. (For <br />more information see Appendix D: Survey Methodology.) <br />Understanding the Results <br />Precision of Estimates <br />It is customary to describe the precision of estimates made from surveys by a "level of confidence" <br />(or margin of error). The 95% confidence level for this survey is generally no greater than plus or <br />minus three percentage points around any given percent reported for the entire sample (976 <br />completed surveys). <br />"Don't Know" Responses and Rounding <br />On many of the questions in the survey, respondents gave an answer of "don't know." The <br />proportion of respondents giving this reply i;; shown in the full set of responses included in Appendix <br />B: Complete Set of Frequencies and is discussed in the body of this report if it is 20% or greater. <br />However, these responses have been removed from the analyses presented in the body of the report, <br />unless otherwise indicated. In other words, the majority of the tables and graphs in the body of the <br />report display the responses from respondents who had an opinion about a specific item. <br />V <br />U <br />s <br />U <br />ro <br />c <br />0 <br />.ro <br />z <br />0 <br />0 <br />N <br />O <br />Report of Results <br />