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Aaron DeJong <br />From: Kron, Norman F. "Rick" <rkron@spencerfane.com> <br />Sent: Thursday, August 2, 2018 3:20 PM <br />To: Steven Fisher <br />Cc: Aaron DeJong; Blake Welch; Caleb Dickinson; Ciel Lawrence (ciel.lawrence@icloud.com); <br />Cindy Mueller; Jenni Hlawatsch; Justen Staufer; Justin McClure; Katie Zoss; Larry Meyer; <br />Marilyn Davenport <br />Subject: Louisville Downtown Business Association - Project Suggestions <br />Steve: <br />Thank you for your attendance and positive comments at the LDBA Board meeting. <br />This email follows up on the conversation that we had concerning potential downtown projects, <br />some of which may be of interest to the LRC. <br />1. Retail Support. Although I do not know whether the LRC can, or wants to, address the <br />issue, the retail sector in downtown needs support. Rents and increased property tax charges <br />resulting from increased property values threaten the viability of downtown retailers. There was a <br />recent newspaper article about this issue on the Pearl Street Mall, and the same cost issue that is <br />arising there exists here. Answers are difficult, but seem to revolve around money and <br />support. Money could take the form of various business tax relief. Support could include "Shop <br />Louisville" and other marketing assistance to expand our retail clientele. Assistance with internet <br />marketing (as has been very successful for Wildwood Music) could help our retailers as well. <br />2. Parking. <br />(a) The LDBA supports the Voltage land swap for both its current public benefits (13 <br />parking spaces, additional commercial activity, etc.) and potential future benefits (above or <br />underground parking), even if the garage is not completed. <br />(b) The LDBA supports the LRC's parking study and would be happy to review and <br />comment on drafts and the final results as requested by the LRC. <br />(c) The LDBA supports better parking signage (and applauds recent improvements), <br />utilization of existing spaces (such as 2-3 hour time limits, opening private lots to public use, and <br />better employee parking options), and perhaps a "parking app" to help customers find existing <br />spaces. <br />3. Appearance and Streetscape. <br />(a) The Chase Bank building and City Hall have very similar architecture, but City Hall <br />has a much more pleasant and friendly appearance. Why? Because City Hall has far better <br />landscaping, with trees, seasonal flowers, and art (the Miner's statue). Chase Bank should be <br />approached and encouraged to revitalize its frontage on the corner. Trading a couple of parking <br />spaces for trees and adding other features could greatly improve the site. <br />i <br />