Recreation Advisory Board Agenda and Packet 2018 08 27

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LCityof Louisville Parks & Recreation Memorandum To: Recreation Advisory Board From: Ginger Cross, Marketing Date: 8/27/18 Subject: Marketing Update — Marketing and Outreach for Recreation 'Senior Center Purpose: The purpose of this agenda item is to present the board with the first draft of the working documents which will provide the foundation for the future marketing of the Recreation 'Senior Center (mission, vision, purpose, goals). These documents have been presented to the RAB marketing subcommittee for review and are currently being reviewed by staff. Initial thoughts and suggestions from all RAB board members is encouraged and welcome. Background: The citizens of Louisville asked the City for a new Recreation 'Senior Center. The City heard them, listened to what features they wanted and used community input to design and build an expanded and renovated facility. As construction nears completion, it is now time to get citizens excited about the opening and encourage them to "come and see" all the new features and benefits they asked for, and that we can now offer. Over the past few months staff and board members have shared their vision, through surveys and discussions, of what the role the new Recreation 'Senior Center will play in the community and what kind of experience guests should expect. The documents included in this packet take this vision of the staff and board to the next level in a formalized plan which will serve as a foundation for our operation and communication. It will be our compass to help guide who we are, what we do and how we are perceived by the community. The Mission Statement is the current mission statement for the Recreation 'Senior Center from the Parks, Recreation, Open Space and Trails Master Plan and modifications can be recommended. The vision, values/goals, purpose and positioning statement are all new, draft items. Colors have been determined by the Architect and Interior Designer. We are not redesigning the logo and will be using the City logo with "Recreation & Senior Services" underneath. We do have approval to incorporate a new tagline. Next Steps Staff is currently reviewing these documents and will make recommendations to ensure the vision and message encapsulates the services and programming each department at the Recreation 'Senior Center has to offer. After input is received from both board and staff, revisions will be made and final recommended documents will be presented to the RAB marketing subcommittee and then the full RAB board at the September 24th meeting. The end result of these documents will be guidelines for marketing and outreach moving forward, including a new tagline.