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SUBJECT: <br />2018 STREET FAIRE SEASON REVIEW <br />DATE: <br />SEPTEMBER 25, 2018 <br />PAGE 2 OF 3 <br />3. Blitzen Trapper $23,530 <br />4. Shinyribs $21,947 <br />5. Sam Fish $30,060 <br />6. Gasoline Lollipops $21,516 <br />7. The Young Dubliners $17,961 <br />8. Lee Fields and Fox Feather $18,535 <br />TOTAL Alcohol Sales = $180,133 <br />The Street Faire Shuttle served 1840 people at no charge over the 8 night program. <br />This translates to 613 cars (at 3 people per car) avoiding downtown, and $1.37 per <br />person per ride cost. This is significantly up from 2017 (994 people). <br />The DBA and City Staff received very few complaints during the concert season. <br />Parking ambassadors noted calmer nights. Staff received positive reactions from <br />residents who appreciated the less crowded atmosphere. <br />Overall, revenues exceeded cost by $16,000, allowing the DBA to have resources to <br />invest in other programming and services for 2019. <br />Season Synopsis <br />Vendors, sponsors and downtown businesses were happier with the Street Faire <br />season this year. Sponsor revenue increased this year (at over $104,000) and the <br />Committee is confident 2019 sponsorship levels will remain strong. <br />The season had no foul weather during the event and only one night had not great <br />weather (Young Dubliners) but didn't significantly affect the attendance. <br />Beer token prices remained $6 per token in 2018. Margarita prices remained $10 per <br />token. The Faire implemented a happy hour this year with 2 for 1 drinks from 5-6pm <br />each night. The happy hour was matched with local performances by area music and <br />dance groups for entertainment at the start of the Faire. Results were mixed as sales <br />didn't significantly increase during that timeframe but attendance did increase earlier in <br />the night. <br />2018 was the second year attendees could pay for drink tickets by credit card through <br />the DBA's Square account. Approximately 34% of all sales were through credit card. <br />Credit card utilization increased significantly from 2017, mostly due to attendees now <br />knowing the Street Faire takes cards. <br />The Street Faire engaged Eco-Cycle to implement the zero -waste components of the <br />event. Waste diversion was much better this year with eco-cycle's estimate being 95% <br />diversion rate. <br />COUNCIL COMMUNICATION <br />3 <br />