Recreation Advisory Board Agenda and Packet 2018 09 24

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BRAND = IDENTITY We are discussing the sum of all perceptions about our facility. It encompasses the Recreation 'Senior Center personality, culture, level of professionalism and visual image. It is creating an image and benefits that establishes our brands value and distinguishes us from competitors. This is not a strategic plan but a set of visions, values and purpose the Recreation I Senior Center will use as its foundation. What: The City of Louisville Parks and Recreation Department is a newly renovated and expanded 102,000-square-foot Recreation (Senior Center. The facility features include an indoor multi -use turf field, indoor aquatics facility with three pools, cardio and weight area, youth learning center, senior center, full court gymnasium, multiple group exercise rooms, as well as a variety of other state-of-the- art rooms and amenities. 1. Mission (now): The mission of the City of Louisville Division of Recreation and Senior Services is to provide recreational activities and leisure services that contribute to the physical, mental and social well- being of the citizens. (note: consider adding "quality" and 'fiscal" indicators) 2. Vision Statement (future): To be a friendly, welcoming "hub" of the Louisville Community that connects people through fitness, wellness and fun. To offer exceptional, innovative programs and services that maintain and enhance the quality of life for people of all ages in the community. To create and engaging community place to work out, socialize, learn, achieve your goals, grow to your fullest potential and age well. (need to modify to focus on aging in place, healthy aging or age -well plan) 3. Values/Goals a. Building Community i. Cultivate inclusiveness ii. Help people engage and connect with their community iii. Promote fitness, wellness and fun iv. Connect people with resources b. Great Customer Experience i. Exceptional customer service ii. Provide a quality experience iii. Provide education and learning iv. Help individuals meet their goals and potential c. Workplace i. Maintain a clean and safe facility ii. Collaborative with community partners iii. Financially, environmentally and social sustainable (elaborate) iv. Quality workplace opportunity 4. Purpose (why we exist) The Recreation 'Senior Center is a key amenity to the Louisville community providing opportunities for recreation, active living, learning and social interaction in a safe, inclusive, healthy environment which fosters a culture of physical, mental and social well-being within the City of Louisville.