Recreation Advisory Board Agenda and Packet 2018 10 22

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Louisvtyy- ille our�vil1e Memorandum Parks & Recreation To: Recreation Advisory Board From: Ginger Cross, Marketing Date: 10/15/18 Subject: Marketing Update — Marketing and Outreach for Recreation& Senior Center Purpose: The purpose of this agenda item is to present the board with the final draft of the Marketing and Outreach document developed by staff and the Recreation Advisory Board (RAB) marketing subcommittee. The board is requested to review the document and offer any final questions and/or suggestions and then vote to endorse the final document. Background: Over the past several months, staff members, the RAB marketing subcommittee, and the RAB have been working on formalizing a plan to serve as a foundation for the Recreation & Senior Center's future operations, marketing and communications. The attached document includes a revised mission statement, new vision statement, list of features and benefits as well as a recommended tagline of "Something for Everybody". It is our goal to use this information to encourage Louisville residents, as well as non-residents living in Superior, to come and see everything that the new and improved Recreation & Senior Center has to offer. Whether people are looking to lose weight or get stronger, reduce stress or increase energy, stay active or age well, find a place to join a team or make friends— the Louisville Recreation & Senior center has something for everybody all ages to achieve their wellness goals and improve their quality of life. The staff team is excited to have this new, proposed platform from which to launch compelling strategies to introduce people to the new facilities and programming supported by Louisville voters. Next Steps The final marketing and outreach document will be used formalize a marketing and communication strategy moving forward. With City Council's recent endorsement of a 2019 fee structure, the same as proposed except for resident and non-resident family rates, staff will be developing marketing and outreach strategies and materials. These next steps include the grand opening on January, 26, 2019. In November, we will present the marketing plan for Q1 of 2019. Page 10 of 26