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1 <br />MARKET ANALYSIS <br />PRELIMINARY MARKET FINDINGS <br />INATIONAL RETAIL TRENDS <br />The retail market is changing driven due to dramatic The retail market is changing driven due dramatic <br />growth in E-commerce. <br />• Less than 1 /4 of brick and mortar retailers saw <br />revenue increases in 2016 <br />• $40 billion annual growth in E-commerce <br />between 2014 and 2017, an increase from $30 <br />billion between 2010 and 2014 <br />• 19% annual growth in online retail purchases <br />(2001-2015) <br />• 2.7% annual growth in brick and mortar store <br />sales <br />• 10%decrease in brick and mortar market share <br />• Nearly 200 retail chain bankruptcies over the <br />past 5 years and store closures are on pace to <br />eclipse the number of closers that occurred <br />during the Great Recession in 2008 <br />Annual Sales <br />(millions) <br />$3,000,000 <br />$2,500,000 <br />$2,000,000 <br />$1,500,000 <br />$1,000,000 <br />$500,000 <br />so <br />Bricks and Mortar • E-Commerce <br />0 <br />2001 2003 2005 2007 2009 2011 2013 2015 <br />Economic & Planning Systems I Trestle Strategy Group McCaslin Area Development Study 13 <br />2 <br />