Business Retention and Development Committee Agenda and Packet 2019 03 04

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SUBJECT: BRAD POTENTIAL DISCUSSION TOPICS DATE: FEBRUARY 4, 2019 PAGE2OF3 street parking requirements. Property owners are unsure how the City plans to address parking challenges. The BRaD committee last addressed this topic in December 2018. Review of marketing brochures and discuss ways to promote existing businesses Assist Staff in developing new marketing documents to use when interacting with potential new businesses. Review the current documents and make modifications to increase their value and effectiveness. Investigate implementation of a "Buy Local" campaign to encourage residents to shop within the community. The BRaD Committee encouraged funding for added funding for communications in the 2019-20 budget. Continue Louisville Business Forum The BRaD Committee has held two business forums in 2018, May and December. The Forum is an opportunity to gather area business leaders and educate, inform, and discuss topics of interest. BRaD committee involvement early in policy discussions Discuss how the BRaD committee can be incorporated into policy discussions when business issues are a component to the decision making. The BRaD committee last addressed this topic through the creation of its Economic Strategy in April 2018. Industry sector diversification Review the primary employer diversification by industry. The BRaD Committee reviewed this topic at the Louisville Business Forum in May 2018. Discuss transportation infrastructure The City is underway on developing a Transportation Master Plan for Louisville. The Transportation Master Plan (TMP) is like a blueprint that will guide planning, decision making, and project implementation for all modes of transportation in Louisville over the next 20 years and beyond. The plan will correlate with the City's Comprehensive Plan, Sustainability Plan, and provide recommendations to improve safety, increase accessibility, and provide more mobility options for the community. Discuss Downtown Retail challenges Successful traditional downtowns have many components to foster/promote/retain a vibrant retail environment. What is going well to encourage retail vibrancy and what efforts and/or changes could be pursued?