City Council Agenda and Packet 2019 09 10

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COUNCIL COMMUNICATION SUBJECT: 2019 STREET FAIRE SEASON REVIEW DATE: SEPTEMBER 10, 2019 PAGE 2 OF 3 For the first time, costs exceeded revenues; costs exceeded revenues by $23,974. Given the requirement the City pay 80% of this cost, the City owes the DBA $19,179 to cover costs. Season Synopsis Event staff and vendors are in agreement that the new format of having an opening band with the main band starting later was not a success. It seems many people arrived later in the evening and as a result spent less money on beer and with the vendors. The season had a few nights of bad weather which appear to have significantly affected attendance, specifically on the first two nights. Beer token prices remained $6 per token in 2019 and margarita prices remained $10 per token. 2019 was the second year attendees could pay for drink tickets by credit card through the DBA’s Square account. Approximately 30-40% of all sales were made through credit card. Plans for 2020 The Committee will be returning to the old format for 2020 without the opening act and two sets, with the main act starting earlier. Committee members feel fixed costs will remain about the same for 2020 and if they return to the old format they can return the event to profitability next year. Additionally, the Committee will look for bands that may bring a larger crowd to the event without being so large as to cause undue burden on the neighborhood. The current license agreement is attached for reference. City Council could consider changes/revisions to the licensing agreement if desired. FISCAL IMPACT: The City’s portions of the Street Faire operations for 2019 were as follows: City police services $15,050 Parking shuttle $2,340 Street Faire coordinator $45,000 City payment for loss from operations $19,179 TOTAL $81,569 Members of Street Faire Committee will be in attendance at the Council meeting to answer questions and give their perspective on the season. DISCUSSION/DIRECTION: Staff is seeking discussion on the Faire’s 2019 performance and discussion/direction on the proposed changes to the licensing agreement for the 2020 season. 3