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I. INTRODUCTI1~I~l & SUMMARY OF FINDINGS <br />Economic & Planning Systems (EPS) was retained by the City of Louisville and the <br />Louisville Redevelopment (commission to complete a market analysis for the Highway <br />42 study area and provide publ'.ic finance projections for the Urban Renewal Area <br />(URA), both of which are displayed in Figure 1. This report summarizes the market <br />analysis and public finance projections completed by EPS for potential for development <br />and redevelopment within the study area and larger URA. <br />INTRODUCTION <br />The City of Louisville adopted the Highway 42 Revitalization Area Comprehensive Plan, <br />also known as the Highway 42 flan, in 2006 to direct redevelopment efforts in the 230- <br />acre area located in the vicinity of the historic downtown and the planned Louisville rail <br />station. The City's vision is to create an urban node of mixed-use development at the <br />station area that will complement the existing downtown and enhance the overall <br />character of the community. To guide the future character of the redevelopment area, a <br />set of design guidelines for were established in the Highway 42 Mixed-Use Development <br />Design Standards and Guidelines,. which was also completed in 2006. <br />The City has taken a numbE~r oi= steps to prepare for the upcoming transit service and the <br />corresponding redevelopment interest. It 11as established an Urban Renewal Authority <br />(URA) with the potential to generate Tax Increment Financing (TIF) as well as studied a <br />number of different density potentials. The Planning Commission has adopted <br />development standards permitting density that exceeds most other zone districts, yet <br />remains appropriate for this context. <br />The EPS market analysis focusf~d on current and future conditions in the Highway 42 <br />study area. Findings from the :market evaluation provide the inputs needed to evaluate <br />project feasibility and estimate Tax Increment Financing revenues and bond financing <br />potentials. Key factors affecting demand includes the area's proximity to downtown, <br />adjacency to the proposed commuter rail station, high traffic volumes along Highway <br />42, and availability of underutilized land. <br />Existing conditions in the study area consist of vacant land, vacant buildings, active <br />commercial uses, and light industrial uses. It is important to note that the study area <br />also includes two small est~~blished residential neighborhoods. <br />1 <br />