Laserfiche WebLink
Economic Vitality Committee <br />Meeting Minutes <br />February 17, 2020 <br />Page 2 of 2 <br />generates high quality jobs, innovative companies, and a diversity of <br />businesses, employees, and customers.” <br />Next Director Pierce and the Committee reviewed how Strategic Goals could be <br />crafted from the agreed-to statement. A Strategic Goal is a broad statement of a <br />desirable and measurable result in achieving the organizational vision. Goals <br />have a three to five year time horizon. Councilmember Dickinson noted that the <br />Committee wants to draft somewhere between five and seven goals, so that we <br />stay focused on the highest priorities. The Committee discussed key ideas and <br />themes from February 5—including that a positive impact on budget would be <br />assumed through the other goals rather than specifically highlighted on its own. <br />The Committee developed several themes it thought were the highest priority <br />goals. Staff was asked to review and refine these ideas for feedback at the next <br />meeting: <br />• Develop differentiated retail strategies; <br />• Retention and attraction to reduce vacant space; <br />• Foster relationships for a good business climate; <br />• Creating a balance of quantity and quality of jobs; and <br />• Deliberate and targeted investment and revitalization. <br />VII. Discussion- BRaD 2020 Business Forum: Director Pierce shared the desire <br />of the Business Retention and Development (BRaD) Committee to gather <br />Council feedback on planning for a spring Business Forum, to be held in May or <br />June. Resident Susan Loo shared context on BRaD’s prior conversations to <br />have a “Meet the Council” component of the Forum. The Council noted <br />members had participated in the past, but that it would be better to have a more <br />facilitated or panel with the Council. Councilmember Dickinson agreed to attend <br />the March BRaD meeting in order to share the Council’s desires around <br />participating. <br />VIII. Current Article- ICSC Retail Spending Outlook Webinar Slides: Director <br />Pierce shared that she recently participated in a webinar from the International <br />Council of Shopping Centers (ICSC) focused on anticipated retail spending for <br />2020. While the webinar is at the level of national trends and outlook, some of <br />the data will likely apply to local retail sectors. <br />IX. Next Meeting: Members determined the next Committee meeting would be <br />held on Friday, March 6 @ 10:00 AM. <br />X. Adjourn: The meeting adjourned at 12:21 PM. <br />Agenda Packet P. 3