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Crafting Strategic Goals <br />•Goals are qualitative and directional statements <br />•Support the Vision Statement <br />•Represent desired outcomes of your Plan <br />•Should be measurable points of reference to make decisions as well <br />as develop projects and programs <br />•Ask: “Does this Goal communicate the intent of our economic vitality <br />efforts?” <br />•Be clear and concise; statements in positive terms <br />•Goals must be prioritized; top goals are those to pursue immediately <br />•Time horizon of three to five years <br />4Agenda Packet P. 8