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4A% I��1 <br />downtown strategies <br />Recruiting Retail & Restaurants to your Downtown <br />Step 3: Understand Your Market <br />Recruiting retail begins with understanding your market: <br />• Who are you existing customers? <br />• What are their patterns in terms of categorical expenses? <br />• What categories of businesses are you missing that could realistically be <br />supported in your Downtown? <br />Next Steps <br />• Identify the Trade Area <br />• Compare Supply vs. Demand to Develop Focus Categories <br />• Understand Walkability & Adjacent Assets <br />Agenda Packet P. 47 <br />