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4A% I��1 <br />downtown strategies <br />Recruiting Retail & Restaurants to your Downtown <br />Step7: Make Outreach To Prospects <br />• The recruitment team must now focus on a personalized sales effort that conveys a <br />message that the district is a good location for expansion of a business or new business <br />development. <br />• Efforts to personally communicate and then follow up with potential businesses are <br />essential to the success of a recruitment effort. <br />Outreach steps include <br />• Send Email Outreach <br />• Make Recruitment Calls and Visit their Business <br />• Host the Prospect in your Community <br />• Follow-up <br />Agenda Packet P. 61 <br />