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4A% I��1 <br />downtown strategies <br />Recruiting Retail & Restaurants to your Downtown <br />Step 8: Close Deals & Share your Success <br />• A leader on the recruitment team should close the deal by selling the merits of locating in the <br />business district. <br />• Remind the prospect that your district is looking for a business with their characteristics. <br />• Practice effective sales presentation skills and focus on key selling points of interest to the <br />prospect <br />Key Selling Points <br />• Key market data - such as a population density surrounding the district <br />• Findings from your analysis of demand and supply in the particular <br />business category <br />• Examples of comparable businesses in the district that have prospered <br />• Why the district is a better place to do business <br />• "LOOSE LIPS SINK SHIPS." <br />Agenda Packet P. 63 <br />