Business Retention and Development Committee Agenda and Packet 2020 12 07

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City of Louisville Economic Vitality Strategic Plan Strategic Goal #2 Measures (KPls) • Business satisfaction survey rating (question TBD) • Assessed value of commercial and industrial properties as a Improve our business climate through collaborative relationships and effective processes percentage of total assessed value of all properties • Satisfaction rating from conducted retention visits Supporting Actions/Tasks Responsibility Target Start • Launch monthly business focused e-newsletter and expand social media outreach to promote and interact with the business community EVD Q4 2020; then ongoing o Gather input from business owners, Chamber of Commerce, and DBA to guide type of content for target audience (training, resources, good news/announcements, City updates, etc.) EVC o Establish regular campaigns and postings with Communications staff that will be shared through social media channels EVD/CMO • Determine role of the Economic Vitality Committee and/or other committees participating in business community advocacy to clarify responsibilities EVC/CC Q4 2020 • Conduct a Business Satisfaction Survey every other year to monitor changes and new ideas in the business EVD/BRaD Q1 2021; then every other year community o Review past survey questions to develop new survey tool; determine whether to administer in-house or through 3rd party EVD o Develop results report that is shared broadly with business community and City Council EVD o Create list of opportunities for improvement or action as a result of feedback received from survey EVD/BRaD/EVC • Perform regular and coordinated outreach with local property owners, brokers, and developers EVD Ongoing • Develop business outreach campaigns that promote local businesses and available services EVD Q2 2022; then ongoing • Host annual Business Forum to gather all stakeholders, review City priorities, and gather feedback EVD/BRaD Q2 2021; then @ least once annually • Conduct business exit surveys by visiting closing or at -risk businesses to understand opportunities for EVD Q3 2021; then ongoing i improvement or assistance o Develop exit survey tool with questions that will provide information to staff and leaders EVD o Create database of survey information received and reporting tool EVD • Conduct process improvement initiative for business -related services to improve efficiency and customer EVD Q1 2023 service o Facilitate brainstorming on barriers to entry (from business perspective) EVD o Use information from brainstorming and staff engagement to determine the highest priority processes EVD for improvement initiatives; determine if improvements can be conducted in-house or require 3rd party Agenda Packet P. 12