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accomplish over the next one to two years. The purpose of the plan is to serve as roadmap for the organization, <br />to strengthen the organizational culture and to serve as a communication tool for the community to understand <br />the City's strategic vision and operating guidelines. <br />The City continues to move forward with its program -based budget structure, which includes program areas with <br />specific goals and sub -programs with measurable objectives. These goals and objectives are measured on a <br />regular basis through our Key Performance Indicators (KPIs) and the Strategic Plan reflects how our Priority <br />Initiatives are aligned with these program areas. In essence, the program and sub -program areas reflect all of <br />the work the City performs on a day-to-day basis, while the Priority Initiatives reflect those high -priority efforts <br />that represent an increased financial and resource investment over a period of time. The mission, vision and <br />values reflect how the City does this work. <br />Vision: The City of Louisville — dedicated to providing a vibrant, healthy community with the best small town <br />atmosphere. <br />Mission: Our commitment is to protect, preserve, and enhance the quality of life in our community. <br />Values: Innovation, Collaboration, Accountability, Respect, Excellence <br />The updated Strategic Plan is included as an attachment to the Budget Message. <br />Revenue and Expenditure Projections <br />Revenue Projections <br />The City relies on sales tax revenue to fund most of its major programs, other than utilities and the golf course, <br />which are fully supported by user fees. Sales tax revenue typically represents about 30% of total City-wide <br />revenue and about 45% of total General Fund revenue. Staff estimates the City will receive approximately $15 <br />million in total sales tax revenue during 2020. Due to the economic impacts of the pandemic, this projection is <br />13% below the actual sales tax revenue received in 2019. Anticipating a partial recovery, staff is estimating <br />approximately $16 million in sales tax revenue for 2021, which is a 7% increase over the 2020 projection. <br />Property tax revenue is another important revenue source for the General Fund and Debt Service Fund. Total <br />property taxes declined in 2019 due to the elimination of the debt service levy for the Library Bonds. In line with <br />the growth projections on assessed valuations and a flat mil levy, staff estimates that the City will receive <br />approximately $5.3 million of property tax revenue in 2020. Property tax revenue for 2021 and 2022 is projected <br />to grow at a 5% rate for both years. Note that these projections were made and included in the final proposed <br />budget prior to the City receiving its final assessed valuation from Boulder County. <br />The following table reflects staff's current estimates for major sources of revenue for 2020 and budget projections <br />for 2021 and 2022. <br />2 <br />