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maintain a competitive position regionally and enhance the golf experience. <br />Strategies/Tactics <br />• Complete updated Fiscal Analysis of golf course operations based on current financial <br />data to determine feasibility of renovation of current clubhouse or replacement with a <br />new facility. <br />o Include analysis of benchmark facilities and funding options. <br />• Conduct structural analysis of current Clubhouse <br />• Create funding plan to ensure timely replacement of equipment critical to course <br />operations. <br />o Pay as you go v/s annual equipment replacement allocation <br />Market Competitiveness <br />CCGC strives to be the best in our competitive market related to our mix of price, product and pace. <br />Objectives <br />Competitive Pricing: Utilize innovative approaches to maximize revenue potential while ensuring <br />market competitiveness. Review and adjust fees as needed. <br />Course Quality, Customer Service and Maintenance Standards: Maintain appropriate standards to <br />ensure high level of user satisfaction. <br />Continual Improvement: Solicit user feedback continually and respond appropriately to ensure <br />guest will come back again and again. <br />Strategies/Tactics <br />• Promote and maintain an inclusive environment to ensure golfers of all abilities feel welcome. <br />• Implement and leverage dynamic pricing to increase course revenue. <br />• Investigate and implement unique programming and service to differentiate CCGC from competition. <br />• Strive to continually improve course conditions. <br />o Establish and implement maintenance and quality standards with corresponding quantitative data <br />to track over time. <br />• Utilize technology to provide targeted marketing to customers and improve effectiveness of advertising <br />budgets. <br />• Develop data set to benchmark CCGC operations annually (Use national organizational data if applicable <br />— USGA) <br />• Provide ongoing opportunities for guests to provide feedback on customer service, course conditionsand <br />value. <br />o Utilize the information to adjust operations to meet ongoing expectations of ourguests. <br />Memorable Guest Experience <br />Provide a fun, enjoyable experience to each and every guest that visits CCGC. <br />Objectives <br />Welcome All: Provide a fun, welcoming environment for all guest to feel at home. <br />Customer Service: Whether in the club house, on course or in our restaurant, we will provide friendly <br />and helpful customer service to all guests. <br />Food and Beverage: Ensure that guests have access to fresh, high quality food that supports the <br />overall operations of CCGC. <br />