Economic Vitality Committee Agenda and Packet 2021 12 17

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SUBJECT: ECONOMIC VITALITY STRATEGIC PLAN & 2022 INITIATIVES DATE: DECEMBER 17, 2021 PAGE 2 OF 5 responsibilities, it is unlikely all of these Supporting Actions can be completed in 2022. EVC input, especially around timing and prioritization, will help plan for next year as well as the Q4 Scorecard update for City Council. • Action #1-1, Ongoing: Develop shortlist of priority businesses to guide recruitment efforts. Based on Council interest in business recruitment and attraction efforts, staff is suggesting to add a new task related to a dashboard for this information. Staff wishes to be able to evaluate the best way to do this in light of other reporting that has already been put in place or is planned for the future. • Action #1-7, Q1 2022: Create and maintain Available Properties database to assist brokers and interested businesses in seeking space. Staff suggests reviewing this item and considering other alternatives, since other private platforms are available and widely utilized. • Action #1-8, Q2 2022: Create a business communication toolkit, including a Business Resource Guide, to distribute critical business information. Staff still considers this a high priority project, as it would condense information that is frequently requested and valuable to new businesses and start-ups. • Action #1-10, Q3 2022: Develop understanding of Transit Oriented Development and application to desired outcomes of development in Louisville. Staff suggests there may be some overlap or interplay of this item with the upcoming Comprehensive Plan process. • Action #2-3, Q2 2022: Conduct a Business Satisfaction Survey every other year to monitor changes and new ideas in the business community. Staff has a draft survey instrument prepared for discussion and plans to conduct this survey in- house. Depending on the response rate, it may be beneficial to outsource this to a survey consultant in future years. This is considered a high priority project to gather a temperature of the business community and gather input on special projects or policies. • Action #2-5, Q2 2022: Develop business outreach campaigns that promote local businesses and available services. • Action #2-6, Q1 2022: Host annual (or semi-annual) Business Forum to gather all stakeholders, review City priorities, and gather feedback. The City's last forum event was conducted in 2019. Staff will seek input about topics and format from EVC with a target of hosting an event in March 2022. Action #2-9, Q2 2022: Develop ombudsman role for economic development to facilitate business accessibility. This Supporting Action is less about a project to be reviewed, and more about setting -up the programs and approach staff takes in working with businesses. Agenda Packet P. 8