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City of Louisville <br />Economic Vitality Strategic Plan <br />#1-11 <br />• Facilitate and/or promote strategic special events that drive people to surrounding local businesses <br />EV/CMO <br />Q1 2024 <br />o Explore partnership with Chamber of Commerce to rebrand a Louisville version of Small Business <br />Saturday around 1st weekend in December and Parade of Lights <br />EV <br />Re-evaluate 2023 <br />o Consider process to evaluate the economic value of special events to business community <br />EV <br />#1-12 <br />• Conduct Urban Renewal Area workshops and downtown assessment to develop vision and prioritize <br />investments in the Hwy 42 URA over the next 10 years <br />CC/LRC/EV <br />COMPLETE <br />Agenda Packet P. 15 <br />