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City of Louisville <br />Economic Vitality Strategic Plan <br />Strategic Goal #2 <br />Measures (KPIs) <br />Improve our business climate through collaborative relationships and effective processes <br />• Business satisfaction survey rating (question TBD) <br />• Assessed value of commercial and industrial properties as a <br />percentage of total assessed value of all properties <br />• Satisfaction rating from conducted retention visits <br />Identifier <br />Supporting Actions/Tasks <br />Responsibility <br />Target Start <br />#2-1 <br />• Launch monthly business focused e-newsletter and expand social media outreach to promote and interact <br />with the business community() <br />EV <br />ONGOING <br />Gather input frem business owners, Chamber of and DBA to type of content fer target <br />EVE <br />COMPLETE NOV 2020 <br />guide <br />u.di.,nee (t Fairing e d n 5/an..,.u..,....neAt5 rlty u ..d te6 ..tom <br />n Lay ch ... nthly a newsletter II a .&� <br />E-V <br />rnnnol CTC nlnV ?n?n <br />• Establish regular secial media postings with Commidnie-ations _#Rff <br />` <br />r1 r n4 DI CTC nAn R C H 202 <br />#2-2 <br />�E <br />COMPLETE <br />nity a d..,.,.aey to ,d.,.Ify F &b llk4e5 <br />#2-3 <br />• Conduct a Business Satisfaction Survey every other year to monitor changes and new ideas in the business <br />lcommunity <br />EVC/EV <br />In Process <br />EVG/Ev <br />COMPLETE MARCH 2022 <br />' <br />o Administer online survey tool and promote through direct mailing and e-newsletter contacts <br />EV <br />COMPLETE MAY 2022 <br />o Develop results report that is shared broadly with business community and City Council <br />EV <br />rnnnol CTC II INN Popp <br />o Create list of opportunities for improvement or action as a result of feedback received from survey <br />EVC/EV <br />Target Start August 2022 <br />#2-4 <br />• Perform regular and coordinated outreach with local property owners, brokers, and developers <br />EV <br />ONGOING <br />#2-5 <br />• Develop business outreach campaigns that promote local businesses and available services <br />EV <br />ONGOING <br />#2-6 <br />• Host annual (or semi-annual) Business Forum to gather all stakeholders, review City priorities, and gather <br />feedback <br />EV <br />ONGOING <br />o Prepare summary of Forum feedback and input on future events (such as speakers, topics) <br />EV <br />rnnnol ETE nnnv 2022 <br />o Consider whether 2nd Forum event should be scheduled for Fall 2022 <br />EVC/EV <br />rnnnol rTr nnnv Popp <br />#2-7 <br />• Conduct business exit surveys by visiting closing or at -risk businesses to understand opportunities for <br />improvement or assistance <br />EV <br />ONGOING <br />9 Develep tee! Chat infemqatie­n te staff and leade.rs <br />E-V <br />rnnnol CTC UPT-R UR 7n7'I <br />exit SWFYey with questiew; Y.Aill. PF9Yide <br />n Create dat-.b-..-. 9f SWFYey ..4. r fflatiem . e d aR d . 9kiRg t94 <br />-F-V <br />rnnnol CTC UPT-R UR 7n7'I <br />#2-8 <br />• Conduct process improvement initiative for business -related services to improve efficiency and customer <br />service <br />EV <br />Q1 2023 <br />o Facilitate brainstorming on barriers to entry (from business perspective) <br />EV <br />o Evaluate upfront, per SF costs of City's fees & application requirements <br />EV <br />o Review availability of services and support online as well as presented in English & Spanish <br />EV <br />o Use information from brainstorming and staff engagement to determine the highest priority processes <br />for improvement initiatives; determine if improvements can be conducted in-house or require 3rd party <br />EV <br />Agenda Packet P. 18 <br />