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II. MARKETING PLAN <br />1. GOAL: CREATE A STRONGER IDENTITY FOR LAHC <br />STRATEGIES: <br />A) Develop basic image materials including: newsletter, <br />stationary, letterhead, media kit <br />B) Build media relations <br />C) Change name to include "Your City Arts Agency" <br />D) Install signage for arts center <br />E) Identify LAHC with the arts center <br />F) Keep LAHC agenda before city council <br />2. GOAL: BECOME RESOURCE FOR ALL ARTS/HUMANITIES RELATED <br />EVENTS, ISSUES, WORKSHOPS, SHOWS, PERFORMANCES, ETC. <br />STRATEGIES: <br />A) Sponsor grants through our 501(c)(3) tax exempt status <br />B) Identify all arts/humanities related organizations <br />within the Louisville community <br />C) Divide responsibility among board members to keep in <br />ongoing contact with these organizations <br />D) Update calendar of events on building signage <br />3. GOAL: ORGANIZE AND EXECUTE PROFESSIONAL, WELL -PLANNED <br />EVENTS THAT REACH A BROAD RANGE OF AUDIENCES <br />WITHIN THE LOUISVILLE COMMUNITY AND BEYOND <br />STRATEGIES: <br />A) Develop procedural notebook for each event including: <br />contact person, budget, sources of funding, time line, <br />volunteer list, press coverage, marketing, etc. <br />B) Assign a board members and subcommittee to be in charge <br />of each event <br />C) Hire qualified events planners <br />4. GOAL: ESTABLISH AND MAINTAIN ONGOING COMMUNICATIONS WITH <br />MEMBERS OF THE PRESS <br />STRATEGIES: <br />A) Compile and maintain updated media list <br />B) Educate the media st to the purpose of LAHC <br />C) Establish procedure for sending press releases <br />D) Target reporters who cover arts/humanities related <br />subjects <br />E) Establish one-on-one relationship with selected media <br />