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TO: <br />Adam Blackmore <br />Ginger Cross <br />FROM: David Baril <br />RE: 2024 pricing concept Season Pass, Daily Fee & Range <br />Objective: Incorporate the 5% pricing increase directive, along with allowing all users of the range to <br />have access to Toptracer, and reduce usage of the range to promote better turf quality. <br />We have had preliminary conversations on the topic of increasing range prices to discourage, via price, <br />the number of balls hit on our range and increase the experience by supplying better turf and toptracer <br />at no additional charge. <br />The information at the end of this document is the financial recommendation on how to achieve all the <br />goals. <br />The service component of this equation, to enhance the experience and educate the public will be: <br />• Relaunch toptracer <br />o 1 week free trial next spring for everyone <br />o Continuous marketing <br />■ Our list of customers <br />■ Outside advertising <br />o Specific training days to each of our in house leagues <br />■ CCWGA <br />■ CCMGA <br />■ Senior Men's League (formerly the Strokers) <br />■ Tuesday Night League <br />■ Novice League <br />■ PGA Junior League <br />■ Couples League <br />■ Weekend Ladies League <br />o During high staff availability designate a roving staff person to assist with toptracer <br />