City Council Agenda and Packet 1999 05 04

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Objectives Downtown Louisville: Economic Profile, Niche Marketing Strategy Implementation Gameplan Draft Scope of Services (Revised 4/99) Develop an economic profile and niche strategy that identifies market -driven opportunities to collaboratively promote, manage and sustain Downtown Louisville. Create a distinct identity that strengthens Downtown Louisville as unique niche destination within the regional marketplace. Identify new business opportunities to improve Downtown Louisville's retail and service mix in a manner that enhances its existing character and sense of place. Provide recommendations to the City of Louisville on policy issues to accommodate future development, including zoning, parking, etc. Engage Downtown property owners, businesses and civic leaders in a participatory process that builds "ownership" in collaborative marketing initiatives and improvements. Suggested Scope of Services P.U.M.A. proposes a three -step process to complete an economic profile, niche marketing strategy and implementation gameplan: Project Steering Committee: To guide the process and provide the consultant team with a sense of reality, a 10 to 15 member Project Steering Committee would be formed. The Project Steering Committee should include representatives from the Downtown Business Association, City staff, key Downtown property and /or business owners and other appropriate stakeholders. The Project Steering Committee would meet periodically with the consultant team to review progress and provide creative input into the strategic and tactical components of the scope. Steering Committee "Interpretive Workshops At the completion of each step of the process, the Steering Committee would meet in a 2 to 3 hour "Interpretive Workshop" to review findings and set the direction for the next step of the project. Page 1 of 3