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City Council <br />Meeting Minutes <br />October 17, 2023 <br />Page 8 of 13 <br />analyses for the new zoning noting there is currently a market for residential but low <br />demand for retail development in the area. He stated the change in market conditions in <br />the area may warrant this rezoning. <br />He reviewed some of the criteria for rezoning noting that Policy No. 2 states "the area <br />for which rezoning is requested has changed or is changing to such a degree that it is in <br />the public interest to encourage a redevelopment of the area." The fiscal analysis noted <br />weak market conditions for commercial development on this parcel on Highway 42 and <br />lack of adequate vehicular access to support highway -oriented commercial uses. <br />He reviewed the fiscal analysis stating mixed -use residential development often has a <br />negative balance in the model, however we need to take market feasibility into <br />consideration. If the property is zoned in a way that is outside of market feasibility it can <br />negatively impact urban renewal goals. He added the fiscal model does not capture the <br />broader economic vitality of supporting the surrounding commercial areas. He also <br />noted that online sales tax is changing the City's fiscal balance. <br />He stated the Planning Commission reviewed the application and recommends <br />approval. Staff also recommends approval. <br />Councilmember Leh asked what broader economic vitality impacts this might have. <br />Director Zuccaro stated bringing more people has the possibility of activating the areas <br />around it and bringing shoppers to area businesses including downtown. <br />Councilmember Dickinson asked if it is accurate that if we change the zoning it would <br />bring in less revenue than if the site developed with the current zoning. However, there <br />does not appear to be a market to develop under the current zoning so currently we are <br />getting almost nothing from the site. Director Zuccaro stated that is correct. <br />Hunter Floyd, LiveForward Development, Applicant Presentation, stated when they <br />initially looked at this site they were considering more commercial but after viewing the <br />site and listening to what the neighbors want they feel this new approach would be <br />much more successful. They hope to build a quality project that will have a positive <br />impact on the local businesses. <br />He stated they have done a great deal of public outreach with the surrounding <br />neighbors and business community to understand the vision people have for this site. <br />People asked for more green space; dog areas; retail viability on the site; traffic safety; <br />affordable housing; and amenities. They feel they have addressed all of these issues in <br />their proposal and they have good support from the neighbors. They believe this <br />proposal is in support of the City's vision for this area. <br />Councilmember Leh thanked the applicant for meeting with the community and <br />incorporating their feedback into their plan. <br />